What You Will Learn
Ten classes that explore the successful strategic, technical, and tactical elements of digital marketing in the association industry. Each class is 60 minutes of live online instruction and discussion. Many classes will feature an association industry guest lecturer.
Is This Course
Right For You?
If your association marketing requires too much work to generate too few results, this course is right for you.
Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.
Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.
Membership Leaders
Membership staff searching for the tools and techniques to grow membership.
Marketing Leaders
Marketers working to modernize their tools and processes to do more with less.
Meeting Leaders
Conference and event staff searching for ways to attract new audiences and grow registrations.
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.
As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.
Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives--the very strategies that he teaches in this course.
As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.
Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives--the very strategies that he teaches in this course.
Classes
Start Soon
“When our conferences shifted to a virtual format, we weren’t ready to follow our prospective registrants with online media. Associations need to master digital advertising.”
John Doe
Association Name
“The pandemic changed our association, now the member experience is entirely digital. We need marketers that can use digital marketing to convert online leads to members.”
John Doe
Association Name
“For our association, digital marketing meant blasting emails. We improved results by coordinating all digital channels with the techniques you will explore in this course.”
Juanita Doe
Association Name
Register Now!
Limited class size.
No payment due until April 1.
Free cancelation through March 31.
Pay your invoice by check, credit card, Venmo, or Zelle.
Group pricing and scholarships available.
Free cancelation through March 31.
Pay your invoice by check, credit card, Venmo, or Zelle.
Group pricing and scholarships available.
$549
Association Digital Marketing Certification Course
- April 8 - June 10, 2021
- 10 live online weekly classes (Thurs 1-2pm ET)
- 10 CAE credits
- Student discussion forum access
- Private networking LinkedIn Group access
- Badge for LinkedIn profile and email signature
- Printable certificate suitable for framing
- Software discounts from sponsors
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