Digital Marketing


April 8-
June 10, 2021

What You Will Learn

Ten classes that explore the successful strategic, technical, and tactical elements of digital marketing in the association industry. Each class is 60 minutes of live online instruction and discussion. Many classes will feature an association industry guest lecturer.
Lesson 1: Digital Marketing Introduction
Understand the evolution of the marketing discipline.
Lesson 2: Systems and Data
Collect and improve the quality of your member, customer, and prospect data.
Lesson 3: Messaging and Email Marketing
Create compelling personalized messages that drive response.
Lesson 4: Social Sentiment and Marketing
Extend content and engagement beyond the web.
Lesson 5: Display and Video Advertising
Target audiences with engaging creative and automated purchasing.
Lesson 6: Search Optimization and Marketing
Understand the role of search in customer conversion.
Lesson 7: Content Marketing and Journeys
Automate communications and nurture members, customers, and prospects.
Lesson 8: Analytics and Dashboarding
Build a test-and-learn approach informed by quantified observation.
Lesson 9: Strategy and Resources
Manage the mix of advertising media for best results.
Lesson 10: Alliances and Change Management
Develop a culture of evolution supported by your organization.

Is This Course
Right For You?

If your association marketing requires too much work to generate too few results, this course is right for you.

Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.

Membership Leaders

Membership staff searching for the tools and techniques to grow membership.

Marketing Leaders

Marketers working to modernize their tools and processes to do more with less.

Meeting Leaders

Conference and event staff searching for ways to attract new audiences and grow registrations.

About the Instructor

Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.

As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.

Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives--the very strategies that he teaches in this course.

Start Soon

“When our conferences shifted to a virtual format, we weren’t ready to follow our prospective registrants with online media.  Associations need to master digital advertising.”
John Doe

Association Name

“The pandemic changed our association, now the member experience is entirely digital.  We need marketers that can use digital marketing to convert online leads to members.”
John Doe

Association Name

“For our association, digital marketing meant blasting emails.  We improved results by coordinating all digital channels with the techniques you will explore in this course.”
Juanita Doe

Association Name

Register Now!
Limited class size.

No payment due until April 1.
Free cancelation through March 31.
Pay your invoice by check, credit card, Venmo, or Zelle.
Group pricing and scholarships available.
Association Digital Marketing Certification Course
  • April 8 - June 10, 2021
  • 10 live online weekly classes (Thurs 1-2pm ET)
  • 10 CAE credits
  • Student discussion forum access
  • Private networking LinkedIn Group access
  • Badge for LinkedIn profile and email signature
  • Printable certificate suitable for framing
  • Software discounts from sponsors
Logo - AffiniPay
Logo - AssociationAnalytics
Logo - AssociationTV
Logo - Breezio
Logo - Clowder
Logo - Feathr
Logo - Fonteva
Logo - FusionConnect
Logo - GatherVoces
Logo - HigherLogic
Logo - Impexium
Logo - Inciter
Logo - MemberClicks
Logo - MemberSuite
Logo - Mobilize
Logo - Mosaic
Logo - NoviAMS
Logo - Nucleus
Logo - OpenWater
Logo - PropFuel
Logo - RasaIO
Logo - Ricochet
Logo - ShuffleExchange

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