Chris Gloede, CAE is the Chief Consultant at Ricochet, where he helps professional and trade associations build stronger membership, marketing, and revenue results through modern strategy and technology. He previously served as the first Chief Marketing Officer of the American Bar Association, where he grew membership to the largest count in the organization's 137-year history, and earlier led digital marketing practices at global agencies including Ogilvy & Mather and Leo Burnett. Chris also teaches at the Association Academy, sharing hands-on guidance with association executives on membership, marketing, and sales.