INSIGHTSAssociation Affinity Programs in the Pandemic Era
NEW! Insights from Affinity Program Managers on COVID-19’s Impact on Association Affinity Programs.
The COVID-19 pandemic created global upheaval and unexpected change for most associations. And, while much research has been done on the pandemic’s impact on events, travel, membership, and staffing, little examination has been done of its effect on affinity programs.
We conducted interviews with affinity program managers and partners to understand COVID-19’s impact on association affinity programs.
Learn more about the way association affinity program managers are working moving forward to make the most of their programs in the midst of a pandemic.