INSIGHTSAssociation Affinity Programs in the Pandemic Era

NEW! Insights from Affinity Program Managers on COVID-19’s Impact on Association Affinity Programs.

The COVID-19 pandemic created global upheaval and unexpected change for most associations. And, while much research has been done on the pandemic’s impact on events, travel, membership, and staffing, little examination has been done of its effect on affinity programs.

We conducted interviews with affinity program managers and partners to understand COVID-19’s impact on association affinity programs.

Learn more about the way association affinity program managers are working moving forward to make the most of their programs in the midst of a pandemic.
Learn the history
and evolution of
association affinity
Understand how
associations are
repositioning to meet
the needs of their programs.
Understand the
pressures associations
face as they seek to
emerge from the pandemic.
Gain insights on
the outlook for
different affinity
program categories.

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