Associations that grew with Ricochet
How can Ricochet help your association transform?
From understanding what members think to providing a team that carries the plan, Ricochet works wherever your association needs help. That includes member research, membership modeling, the Marketing Studio, membership journeys, tech and AI roadmaps, and fractional staffing and training. See all services
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Member Research
Surveys, focus groups and AI-assisted interviews, with a recommendation for every finding. Explore
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Membership Modeling
Which member types and dues rates grow revenues and rosters, modeled and forecasted. Explore
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Marketing Studio
The story your association tells, codified in an AI-friendly design system and produced at speed. Explore
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Membership Journeys
The onboarding, renewal and win-back journeys that keep members, built in your own email platform. Explore
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Tech and AI Roadmaps
Which systems to keep, connect, replace or build over five years, and what each step costs. Explore
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Fractional Staffing and Training
Experienced and senior staff integrated into your team, plus training for your employees or members. Explore
Our latest news
Mailchimp or HubSpot?
Mailchimp suits smaller associations with focused email programs. HubSpot runs sales and marketing in one system for associations with sponsorship, exhibit and event pipelines. Ricochet implements both, connects each to your AMS and coaches your team after launch. Explore
Which course will you take next?
Association Academy offers live certificate courses for association professionals, with credit toward the CAE, CMP and CEM. Courses cover AI, membership growth, conference architecture, newsletters and more, with each class recorded the same day for anyone who misses it. Visit the Academy
What associations ask about Ricochet
What does Ricochet do?
Ricochet is an association consulting firm that takes professional and trade associations from strategy through implementation. Strategy work includes member research and membership modeling. Execution work includes HubSpot and Mailchimp implementation, the AMS Connector, the Marketing Studio Subscription, Membership Journeys and fractional staffing. Ricochet is a HubSpot Platinum partner and a Mailchimp Pro partner, and it runs the Association Academy for CAE credit.
Who is Chris Gloede?
Chris Gloede, CAE, is the founder and chief consultant of Ricochet. He was the first chief marketing officer of the American Bar Association, where membership reached its highest level in 137 years. Before that he held agency roles at Ogilvy and Leo Burnett. He teaches in the Association Academy and works with associations on membership and marketing.
What kinds of associations does Ricochet work with?
Ricochet works with professional societies and trade associations across healthcare, finance, science and technology, manufacturing and retail, and the service industries. Clients range from small staff teams that use Mailchimp to larger organizations running HubSpot connected to their association management system. The case studies on this site show results by service and by association type.
Can Ricochet connect our AMS to HubSpot or Mailchimp?
Yes. The Ricochet AMS Connector syncs member records from your association management system into HubSpot or Mailchimp, so email lists and segments stay current without manual imports. It can be live in as little as two weeks. After launch, Evolution Coaching keeps your platform tuned with a monthly sprint of work planned around your goals.
What is the Association Academy?
The Association Academy is Ricochet’s certificate program for association professionals. Courses cover practical topics such as AI, member newsletters and conference design, and each course earns CAE credit. Instructors include Chris Gloede and other practitioners, and graduates receive a certificate along with a transcript they can request for their records.
Let’s talk about your association
Bring your toughest question. We’ll help you find the next step.
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