Ricochet makes HubSpot work for your association.

An association should usually move from Mailchimp to HubSpot once marketing runs across many channels on complex member data, often when revenue passes a few million dollars. HubSpot puts sales and marketing in one system, which Mailchimp cannot do. Mailchimp can still suit smaller associations with focused email programs, while Ricochet implements both platforms.

Yes. HubSpot can connect to your AMS through Ricochet’s HubSpot AMS Connector, which moves member data between the two systems. It keeps member records in sync with HubSpot, helping your staff avoid retyping data. Ricochet also implements HubSpot with your AMS and other systems integrated.

The HubSpot AMS Connector is Ricochet’s integration between your AMS and HubSpot. It keeps member records in sync, so staff stop retyping data. It moves member data between the two systems, helping association teams keep their HubSpot and AMS member records aligned.

HubSpot implementation takes 16 weeks for Marketing Hub and 12 weeks for Sales Hub. Ricochet’s readiness checklist confirms the scope before work begins. Ricochet can implement HubSpot for your association’s marketing, sales and sponsorships, with your AMS and other systems integrated for your team.

Evolution Coaching includes mentorship after launch. Ricochet brings association best practices into HubSpot and helps you put them in place, so your work drives business results. The coaching gives your team guidance on applying those practices in the platform after implementation in your association.

Start with clean, connected member data, then automate the journeys that matter most, such as welcome, renewal and event promotion. In HubSpot that means workflows triggered by member activity, email templates and subscription types. Ricochet implements Marketing Hub in 16 weeks, connects your AMS and trains your team to run it.

Put both on one system. In HubSpot, marketing and sales work from the same member and company records, so a lead who engages with a campaign moves into a sales pipeline for membership, sponsorship or exhibit space. Workflows route leads to reps, and reports show leadership the results. Ricochet sets up Sales Hub in 12 weeks.