Association
Membership Growth
Certificate Course
What You Will Learn
This live certificate course explores the connected strategies and systems that grow association membership: relevant benefit offerings, content that attracts and keeps members, dues and renewal practices, and recruitment and retention campaigns.
Classes include practical reviews of typical membership collateral and encourage discussion among the instructor and students. You earn one CAE credit for each live class you attend, up to 8 CAE credits.
8 Classes and 8 CAE Credits
The Membership Growth Mindset
Understand how membership has evolved and where growth really comes from.
Member Research and Profile Data
Learn what members need and keep the member record accurate.
Member Types and Personas
Define who can join and design around the people you serve.
Member Benefits and Content Strategy
Document your full benefit suite and use content to earn and keep members.
Dues, Discounts, and Renewal
Set the right rates and build a renewal cycle that collects.
The 5 Core Membership Campaigns
Build the campaigns that recruit, renew, and win back members.
Member Experience Systems
Use your AMS and AI to deliver a better member experience with less work.
Membership Analytics and Your Growth Plan
Turn data into decisions and leave with a plan for your association.
Is This Course Right For You?
If membership is flat or declining, if members are not renewing, or if you want to grow by attracting a new segment, this course is for you.
Membership Leaders
Membership staff responsible for a strong membership strategy and for recruiting and renewing members.
Marketing Leaders
Marketing staff who build campaigns with relevant benefits to attract and retain members.
Technology Leaders
Technology staff who align the AMS, the wider tech stack, and the future roadmap with membership strategy.
What's Included
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and a proven leader in association transformation.
He previously served as the Chief Marketing and Membership Officer for the American Bar Association, where he was accountable for over $60 million in annual membership dues revenue. He drove the organization to the highest membership count in its 137-year history by leading member research, benefit evolution, and pricing strategy.
Chris now helps associations transform their membership and engagement models through strategic insight and flawless execution.
Chris previously led teams at global advertising agencies Ogilvy & Mather and Leo Burnett.
He is a Certified Association Executive (CAE) and earned his MBA from the University of Chicago Booth School of Business.
Enroll now! Spots are limited.
Only $749