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About Ricochet

Ricochet works only with associations.

For ten years, Ricochet has helped professional and trade associations grow membership, revenue and impact through marketing, technology and data.

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  • Mailchimp Partner, Pro Tier.
  • Rated Excellent with five stars in Trustpilot course reviews.
Leadership

Who leads the work?

Chris Gloede, MBA, CAEChief Consultant

Chris Gloede, MBA, CAE, Ricochet’s Chief Consultant, leads the work. Before Ricochet, Chris served as the first Chief Marketing Officer of the American Bar Association, where he grew membership to its highest count in 137 years. Before the ABA, he worked at Ogilvy and Leo Burnett.

Before the ABA, he worked at Ogilvy and Leo Burnett, driving marketing experiments for brands such as BP, Chrysler, Kraft and Unilever. Today he teaches live classes for association executives at the Association Academy.

Chris holds the CAE credential and an MBA from the University of Chicago Booth School of Business. He once traveled for 53 weeks through 48 countries and 118 cities, chasing architecture and history.

Connect with Chris on LinkedInMeet the team

Explore

Where else can I get to know Ricochet?

  • Cases

    See what associations like mine have achieved.

    Read the cases

  • Events

    Find Ricochet at association conventions and coffee meetups.

    See the events

  • Association Academy

    Earn continuing education credit in live certificate courses.

    Explore courses

Let’s talk about your association

Bring your toughest question. We’ll help you find the next step.

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