About Ricochet

Ricochet works only with associations.

For ten years, Ricochet has helped professional and trade associations grow membership, revenue and impact through marketing, technology and data.

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Leadership

Who leads the work?

Chris Gloede, MBA, CAEChief Consultant

Before Ricochet, Chris served as the first Chief Marketing Officer of the American Bar Association, where he grew membership to its highest count in 137 years.

Before the ABA, he worked at Ogilvy and Leo Burnett, driving marketing experiments for brands such as BP, Chrysler, Kraft and Unilever. Today he teaches live classes for association executives at the Association Academy.

Chris holds the CAE credential and an MBA from the University of Chicago Booth School of Business. He once traveled for 53 weeks through 48 countries and 118 cities, chasing architecture and history.

Connect with Chris on LinkedIn

The team

Who will I work with?

Most of the Ricochet team worked inside associations before working for them, so they understand volunteer governance and mission-driven decisions.

Tom Felgar, MBA
Solution Engineer
Tom has spent more than 15 years helping associations, nonprofits and schools adopt new marketing technology. He leads HubSpot implementations and their ongoing evolution. He previously worked at the American Academy of Dermatology and the American Bar Association, and he is a HubSpot Certified Trainer.
Laura Aguilar
Analyst and Producer
Laura brings international digital marketing experience from B2B and B2C companies. At Ricochet she supports HubSpot implementation, marketing automation and design, and she leads production of the Association Academy courses.
Chelsea Forgille
Consultant
Chelsea leads project management at Ricochet, carrying complex initiatives from kickoff to completion. She previously ran membership campaigns and marketing automation at the American Bar Association.
Stacy Jeziorowski
Consultant
Stacy has more than 15 years in association marketing and communications. She led a full rebrand as Marketing and Communications Lead at the Computer Science Teachers Association, and at Ricochet she leads client membership and event strategy and campaigns.
Fernando Velarde
Creative Director
Fernando brings two decades of UI/UX architecture and web design. He delivers branding and design at speed, and he led design for major summits including CERF 2025 and the SACUBO Annual Meeting.

Explore

Where else can I get to know Ricochet?

Cases
See what associations like mine have achieved.
Read the cases
Events
Find Ricochet at association conventions and coffee meetups.
See the events
Association Academy
Earn continuing education credit in live certificate courses.
Explore courses