Trade associations serving manufacturers, distributors, and retailers are usually company-member organizations, which changes almost everything about how marketing has to work. The member is a firm, the contacts inside it turn over, and engagement lives in chapters and councils rather than with individuals. Data tends to be distributed across chapters and regions in formats that never reconcile. Ricochet works on chapter engagement, cleans and unifies member data so the national office can see the whole picture, and builds education and event programs that carry non-dues revenue. Recent engagements include the International Sign Association, NTMA, and the Hearth, Patio and Barbecue Association.
The case studies below cover 4 manufacturing and retail associations.
