A brass hot air balloon model, cream envelopes tied with yellow ribbon, an open week planner and a navy fountain pen on a pale blue backdrop fading to light yellow in the corner.
Mailchimp

How do I implement Mailchimp for my association?

A Mailchimp account built for your members, with deliverability, audiences, templates and automations in place and your team trained to run it.

Choosing Mailchimp?Let’s talk

Why do new platforms stall before they pay off?

You chose Mailchimp to grow membership and revenue. Then setup drags, staff fall back on old habits, and the license renews while most features sit unused. Every month a platform sits half built, you pay full license fees for a tool your staff work around.

  • Help articles don’t teach your work

    They cover features, not your renewals, events and sponsor sales.

  • Vendor onboarding ends at setup

    Generic setup calls, then a ticket queue that does not know associations.

  • One expert takes the know-how with them

    The role is slow to fill, and the know-how leaves when that person does.

Why implement Mailchimp with Ricochet?

Associations implement with us for live weekly training on their own work, a proven week-by-week launch plan, and a Mailchimp Pro Partner certified in email marketing, automations and SMS. Every launch is led by a former association CMO who knows renewals, events and sponsorships.

  • A navy desk telephone, a brass service bell and a notepad

    Live training every week

    Sessions on your own work, recorded for staff who join later.

  • A navy card file, a brass alarm clock and a coiled cable

    A proven, structured cadence

    The same week-by-week plan every launch, with lessons, live sessions and a status meeting.

  • Intuit Mailchimp Pro Partner badges

    A Mailchimp Pro Partner

    Certified in email marketing, email automations and SMS marketing.

  • A fan of navy and cream member cards held by a brass clip

    Deep association experience

    Led by a former association CMO who knows renewals, events and sponsorships.

What do I get from a Mailchimp implementation?

Mailchimp set up for your newsletters, renewals and events, with deliverability protected and your team trained to run it. Domain authentication and list hygiene help your emails reach the inbox from day one, and weekly status meetings keep the launch on schedule from kickoff to go-live.

  • Built for association emailNewsletters, renewals and events set up in Mailchimp from the start.
  • Emails that reach the inboxDomain authentication and list hygiene, so your emails reach the inbox from day one.
  • A team ready to run itHands-on, one-on-one training on your own newsletters, renewals and events.
  • A launch on scheduleWeekly status meetings from kickoff to launch.
Preview of the guide How should my association prepare for a move to Mailchimp?
Free download
How should my association prepare for a move to Mailchimp?

How does Ricochet train my team?

Your team gets hands-on, one-on-one training on how Mailchimp works and how to use it for real association marketing. Live sessions use your own newsletters, renewals and events. Short video assignments match each week of the launch, and quick quizzes check that each lesson stuck.

  • A navy desk telephone, a brass service bell and a notepad

    Live training sessions

    Live sessions with your trainer on your own work.

  • A laptop showing a video lesson.

    Video assignments

    Short video assignments matched to each week of the launch.

  • A printed quiz card and a pencil

    Quizzes

    Quick checks that each lesson stuck.

What does Ricochet set up in Mailchimp?

We handle the account configuration, and your team helps with a few simple steps, guided by Ricochet. That covers domain authentication, audiences and segments that match your members, templates built from your existing designs, and welcome, renewal and event journeys that run between campaigns.

  • Deliverability built in

    Domain authentication and list hygiene, so your emails reach the inbox from day one.

  • Audience structure

    Audiences, groups and segments that match your members and how you talk to them.

  • Template setup with your designs

    Newsletter, event and renewal templates built from your existing designs.

  • Automated journeys

    Welcome, renewal and event journeys that run between campaigns.

  • Connected member data

    AMS data through the Ricochet Mailchimp AMS Connector, with no manual imports (Additional fee)

  • Live training

    Hands-on live sessions on how Mailchimp works, practiced on your own newsletters, renewals and events.

Why implement Mailchimp with a Pro Partner?

Ricochet is a Mailchimp Pro Partner, certified in email marketing, email automations and SMS marketing. Talk to us before you buy: we help you pick the right Mailchimp plan for your size and help you apply for Mailchimp’s nonprofit discount before you subscribe.

Talk to us before you buyWe help you pick the right Mailchimp plan for your size and help you apply for Mailchimp’s nonprofit discount before you subscribe.
Intuit Mailchimp Pro Partner, with Mailchimp Certified, Email Marketing Certified, Email Automations Certified and SMS Marketing Certified badges.

Related services

Where a Mailchimp implementation leads next

Keep member data flowing and Mailchimp improving after launch.

Related services

Mailchimp AMS ConnectorMember data kept in sync between your AMS and Mailchimp.Mailchimp Evolution CoachingA Mailchimp partner in residence, with monthly sprints and points.Marketing StudioAn annual creative subscription for emails, ads, print and conference branding.

What associations ask about Mailchimp implementation

Do we need a Mailchimp account before we begin?

You need an active Mailchimp plan before implementation begins, but talk to Ricochet first. We help you pick the right plan for your association’s size and apply for Mailchimp’s nonprofit discount before you subscribe. The plan should fit your association’s size and the features you need.

What training is included?

Ricochet includes hands-on, one-on-one training on how Mailchimp works and how to use it for newsletters, renewals, events and automation. Sessions with a Ricochet Mailchimp expert focus on your own work, and your team practices real association marketing on its own sends using the tools it uses every day.

Can you connect our AMS to Mailchimp?

Yes. The Ricochet Mailchimp AMS Connector syncs your member data into Mailchimp, with no manual exports. The implementation setup can include AMS data mapping alongside other setup work, and the connector connects member data without manual imports. The AMS Connector is available for an additional fee.

What support do we get after launch?

Training is built to make your team self-sufficient, and many associations add Mailchimp Evolution Coaching for ongoing improvement. During implementation, Ricochet provides hands-on, one-on-one training on how Mailchimp works and how to use it for your association’s marketing. Evolution Coaching can support continued improvement after launch.

How should we prepare before moving to Mailchimp?

Plan before you buy. Line up the purchase with your budget cycle, check your current email platform contract for its end date and notice window, and choose the plan that fits your list and the features you need. Ricochet helps you prepare the whole move at no cost, before you sign anything with Mailchimp or with us.

How long should we run our old email platform alongside the new one?

At least four weeks. The overlap lets you finish campaigns already running, move your subscribers and opt-outs, and test sends before you cancel. Check your current contract’s end date and notice window early, so the overlap doesn’t turn into an unplanned renewal. Ricochet plans the timing with you at no cost before you buy.

Let’s talk about your association

Bring your toughest question. We’ll help you find the next step.

Let’s talk