Association Academy by Ricochet.
5 on-demand classes · 5 CAE credits

Association Search Engine Optimization Certificate Course

On demand: start anytime and finish at your own pace.
A magnet over a laptop screen against an orange circle.
Curriculum

What will I learn?

Learn search engine optimization (SEO) at your own pace, in your own time. Five one-hour, on-demand classes teach the important elements of SEO for association websites.

This course explains how you can improve your ranking with Google, Bing and other search engines, leading to more website traffic, customers and members. You will learn immediate steps and long-term strategies to improve your website reach.

Cover of the Association Search Engine Optimization Course Guide.
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What’s included?

  • 5 CAE credits
  • Printable certificate
  • Private LinkedIn group
  • Course sponsor discounts
5 classes

How do the on-demand sessions work?

Watch each class whenever it suits you, with a quiz at the end of each one.

  • Class 1 icon: SEO Overview.

    SEO Overview

    Demystify preconceived notions of SEO. Take the practice from a nebulous term to an actionable part of your digital strategy.

  • Class 2 icon: Enhancing Content.

    Enhancing Content

    Make simple changes to your association website. Learn the keys to ensuring your existing content ranks well on search engines.

  • Class 3 icon: Building Authority.

    Building Authority

    Develop connections to other websites that improve your search rankings. Learn what Google values, and what isn’t worth your time.

  • Class 4 icon: Site Performance.

    Site Performance

    Site structure, speed and file management play critical roles in search ranking. You don’t have to be in IT to understand and implement these changes.

  • Class 5 icon: Implementation.

    Implementation

    Take what you’ve learned and apply it to your association. Apply tools and actionable insights to start your SEO journey.

Audience

Who is this course for?

For associations whose content deserves more visibility in search.

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  • Audience graphic for marketing leaders.

    Marketing leaders

    Marketing leaders who are responsible for getting the most out of each channel for their content, but aren’t managing digital efforts hands-on.

  • Audience graphic for it leaders.

    IT leaders

    IT leaders who are becoming increasingly involved in supporting organizational digital marketing initiatives and marketing technology.

  • Audience graphic for content writers.

    Content writers

    Member and staff content writers whose goal is to have the most members of their target audience see the content they are creating.

Instructor

Who teaches this course?

Tom Felgar

Solution Engineer, Ricochet

Tom Felgar is a Solution Engineer at Ricochet. He has over a decade of experience as a marketer, leading teams in associations, financial institutions and professional sports.

Tom has been responsible for using paid and organic search to drive results for professional associations with limited resources to leading teams in organizations with over a billion dollars in revenue.

At Ricochet, he is focused on bringing the tips and tricks of large-budget organizations to the association and non-profit sector.

Enroll now.

Only $299
On demandStart anytime. Finish at your own pace.
Questions

Questions about the SEO course

How many credits does the Association Search Engine Optimization Certificate Course earn?

The course earns 5 CAE credits, one for each of its five one-hour classes. You complete five on-demand sessions covering important elements of SEO for association websites. Each class includes a quiz at the end, and you can watch them whenever it suits you, starting anytime and finishing at your own pace.

How does the on-demand format work?

The on-demand format lets you start anytime and finish at your own pace. Watch each class whenever it suits you, and take the quiz at the end of each one. The course has five one-hour classes, so you can work through the material on a schedule that fits your needs.

What does the course cover?

The course covers five classes: SEO Overview, Enhancing Content, Building Authority, Site Performance and Implementation. You learn immediate steps and long-term strategies to improve your ranking on Google, Bing and other search engines. Lessons address association website content, authority, site structure, speed and file management, then help you apply what you learned.

How much does the SEO course cost?

The course is $299. The 2027 All Access Pass, $1,499, includes every Association Academy course in 2027, in either semester. The SEO course focuses on improving search visibility for association content, while the pass includes the Academy’s courses for the stated year.

Who teaches the course?

Tom Felgar, Solution Engineer at Ricochet, teaches the course. He has more than a decade of experience as a marketer, leading teams in associations, financial institutions and professional sports. His work has included paid and organic search for professional associations, as well as leadership in organizations with over a billion dollars in revenue.

Who should take this course?

This course is for association staff whose content deserves more visibility in search. It is relevant to marketing leaders who want to get more from each channel without managing digital efforts hands-on. IT leaders supporting digital marketing and marketing technology can also use it, as can member and staff writers seeking to reach their target audience.