October 22 through November 24, 2026
Thursdays, 1-2 p.m. ET
What You Will Learn
This live certificate course turns association newsletters from manual chores into mission-focused, revenue-generating engines. Each class takes one role that runs a newsletter, reviews real association newsletters through that lens, and ends with an assignment that scores your own newsletter.
Classes encourage discussion among the instructor and students. You earn one CAE credit for each live class you attend, up to 6 CAE credits.
6 Classes and 6 CAE Credits
Newsletter Strategy
Set objectives for your newsletter and see where it stands today.
Publisher Role
Own the newsletter's purpose, resources, and results.
Editor-in-Chief Role
Set the content strategy and pick the design archetype that fits your readers.
Managing Editor Role
Run production and layout so every issue ships on time and reads well.
Digital Editor Role
Get the newsletter into the inbox and make it render everywhere.
Recap and Rollout
Pull the four roles together and leave with a plan.
Is This Course Right For You?
If your newsletter feels like a production burden, if open and click rates are slipping, or if you suspect your messages land in spam, this course is for you.
Program Leaders
Leaders who set mission-aligned strategy and want newsletters that deliver long-term results.
Membership and Marketing Staff
Staff who write and design the newsletter and want high-impact copy and layouts that convert.
Technical Partners
Technology staff who manage sending platforms, authentication, and the tools that keep newsletters out of the spam folder.
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and a proven leader in association transformation.
He previously served as the Chief Marketing and Membership Officer for the American Bar Association, where he was accountable for over $60 million in annual membership dues revenue. He drove the organization to the highest membership count in its 137-year history by leading member research, benefit evolution, and pricing strategy.
Chris now helps associations transform their membership and engagement models through strategic insight and flawless execution.
Chris previously led teams at global advertising agencies Ogilvy & Mather and Leo Burnett.
He is a Certified Association Executive (CAE) and earned his MBA from the University of Chicago Booth School of Business.
Enroll now!
Spots are limited.
Only $599
- Six live weekly classes
- On-demand recordings available same day
- Private LinkedIn Group with thousands of Academy grads
- 6 CAE credits for full live attendance
- Printable certificate suitable for framing