Sync Your AMS and HubSpot. Automatically.
Your association’s most valuable data—member profiles, event registrations, purchase transactions, and membership status—is locked inside your AMS. Give your marketing, sales, and service teams the HubSpot power they need to succeed.
The Ricochet HubSpot and AMS Connector
The HubSpot and AMS Connector creates a secure and fully automated sync between your Association Management System and HubSpot. Your data flow seamlessly, empowering your team to use HubSpot Marketing Hub, Sales Hub, and Service Hub to their full potential.
- Eliminate Laborious Manual Data Imports and free your team from the endless, mind-numbing cycle of downloading and uploading spreadsheets. Our Integrator automates the entire process, saving staff labor and eradicating costly human error.
- Create Time-Sensitive Communications with data synced in near real-time, you can trigger powerful HubSpot workflows the moment a member joins, registers for an event, or is ready for membership renewal.
- Connect Almost Every AMS and share crucial AMS data including contacts, memberships, products, and more.
Launch in as Little as Two Weeks
Ricochet’s guided implementation process is fast, straightforward, and managed by Ricochet experts.
Why Choose the Ricochet AMS Connector?
The Integrator is built specifically for the needs of professional and trade associations.
Compatible with Nearly Every AMS
The Ricochet AMS Connector is built for flexibility. Whether your AMS is a modern cloud platform or a legacy system, the Integrator is designed to connect your data.
Fully Automated "Set It & Forget It" Syncing
This isn’t a one-time data push. It’s a true, automated synchronization that runs 24/7, ensuring your platforms are always aligned without any manual intervention.
Reliability You Can Trust
Built on a robust, modern infrastructure, the AMS Connector is designed for high performance and uptime. You can count on your data being where it needs to be, when it needs to be there.
Fortified Security
Ricochet understands that member data is sensitive. The AMS Connector uses industry-best practices, including data encryption in transit and at rest, to ensure your information is secure at every step.
Subscription Plans for Every Association
No two associations are alike, and that’s why Ricochet offers flexible subscription tiers designed to fit your specific needs and budget.
Frequently Asked Questions
Data and Integration
Nearly all AMS platforms are compatible with the Integrator, even the most customized AMS implementations. Please contact Ricochet to confirm your AMS eligibility.
The AMS Connector sync frequency ranges from once a day to real-time, depending on the subscription tier you select. Ricochet can help you determine the right frequency based for your business.
Both! While most associations start with a one-way sync from their AMS to HubSpot, the Connector can establish a two-way sync for select AMS solutions.
Most AMS data types can be synched through the AMS Connector. This includes standard contact info as well as critical association data like membership status, renewal dates, event registrations, committee memberships, donation history, and certifications.
Absolutely. The Connector is designed to map your custom AMS fields to corresponding custom properties in HubSpot, so your unique data is always available to your marketing team.
The Connector leverages a unique identifier, typically the AMS Member ID, to keep your data clean and reliable. Ricochet will establish de-duplication rules during implementation.
The Connector imports contacts as HubSpot non-marketing contacts. Ricochet can advise you how to create a HubSpot workflow that converts new contacts to HubSpot marketing contact status.
Yes. Your association’s needs will change, and your AMS Connector can change with you. We can easily adjust the synchronization using your allocated support hours.
Onboarding and Implementation
Our standard implementation is incredibly fast. Once the project kicks off, Ricochet can have most clients fully configured, tested, and launched in as little as two weeks.
Not at all. This is a “done-for-you” service. Our integration specialists handle all the technical configuration, data mapping, and testing. You just need to tell us what data you want to move.
Very little. Your team’s main involvement is mostly during the initial phase, where you’ll help us define the data and business rules. After that, we handle all the heavy lifting.
Support and Reliability
All subscription tiers include our standard email support, handled by Ricochet’s integration experts. The response time for your request differs depending on your subscription tier.
The Connector is built with safeguards and error logging. If a sync fully fails, you will receive an automated email alert and the Connector will retry at the next scheduled synchronization time.
Value and Pricing
Yes. The most significant cost saving is the elimination of labor costs for manual HubSpot imports. Associations spend up to 20 hours every month manually exporting CSVs from their AMS, cleaning and formatting spreadsheets, checking for errors, and importing them into HubSpot, and the Integrator eliminates that effort.
Yes, the Connector allows you to instantly trigger time-sensitive sales, marketing, and service messages—like renewal reminders, new member upsells, or event promotions—at the exact moment they will have the most impact. By equipping your sales and service teams with this real-time data, you can close more sales, act on opportunities faster, and improve member retention.
Our flexible subscription tiers ensure you only pay for what you need. Our tiers increase in price based on synchronization volume and complexity. Contact Ricochet for detailed pricing information.
Yes The implementation fee covers the entire guided onboarding process to ensure your Connector is set up correctly from day one. Contact Ricochet for detailed pricing information.
HubSpot’s import tool is manual, time-consuming, and can’t run automatically. Tools like Zapier are great for simple, one-to-one “if-this-then-that” triggers but lack the robustness to handle the complex, multi-field logic required for a full AMS integration. Our Connector is a purpose-built, enterprise-grade solution designed specifically for the deep, complex data models of associations.
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