Medical societies and health associations face a membership problem their peers in other sectors do not. Members are time-poor clinicians, dues renewal competes with licensure and CME deadlines, and communications volume is high enough that important messages get lost. Many of these organizations also run on an association management system that was never designed to talk to a marketing platform. Ricochet works on renewal and retention, rebuilds communications so they resonate rather than accumulate, and gives staff a technology roadmap they can actually follow. Recent engagements include AAOS, ASCO, AAPA, ACEP, the Catholic Health Association, and the Society for Neuroscience.
The case studies below cover 15 healthcare and medical associations.
