The Association for Diagnostics & Laboratory Medicine (ADLM) was tired of their outsourced marketing collateral; it just wasn’t producing results. They needed a company that could create top-notch materials and directly program them into ADLM’s HubSpot marketing system. Ricochet was the answer!
Ricochet took on the challenge of designing fresh, innovative membership campaigns. From crafting compelling copy and eye-catching designs to implementing them within HubSpot, Ricochet revitalized ADLM’s marketing efforts. Our work spanned various channels, including email, direct mail, online ads, landing pages, and even text messages. ADLM’s marketing was given a complete makeover!
But Ricochet didn’t stop there. They empowered ADLM’s membership staff by providing hands-on HubSpot training. Using a “we do it, you watch, now you do it” approach, Ricochet ensured that ADLM could continue to create and manage engaging marketing content independently.
