ADLM Revamps Marketing with Ricochet
Ricochet designed fresh membership campaigns for ADLM and programmed them straight into HubSpot, while training the membership team to keep the work going on its own.
What was holding ADLM back?
The Association for Diagnostics & Laboratory Medicine (ADLM) brings together more than 50,000 clinical laboratory professionals. Its outsourced marketing collateral was not producing results, and ADLM was tired of it. The association needed a partner that could create high-quality materials and also program them directly into its HubSpot marketing system. ADLM chose Ricochet to do both.
What did Ricochet build?
Ricochet designed new membership campaigns, from copy and design through implementation inside HubSpot. The work spanned email, direct mail, online ads, landing pages, and text messages. Ricochet also gave ADLM's membership staff hands-on HubSpot training with a "we do it, you watch, now you do it" approach. That way ADLM could keep creating and managing engaging campaigns on its own.
What changed for ADLM's members?
ADLM members and prospects now meet a refreshed, consistent membership message across many channels, from email and direct mail to ads and text. Because the campaigns live in HubSpot, the pieces work together instead of arriving as separate outsourced items. With trained staff, ADLM can keep that experience going and keep producing engaging content without waiting on an outside vendor.
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