CoreNet Global Expands Through Paid Media
After cleaning CoreNet Global's data and growing its target audience by 25 percent, Ricochet ran paid media that beat the association's recruitment goals.
What was holding CoreNet Global back?
CoreNet Global serves nearly 10,000 members in 50 countries and is a leader in the corporate real estate field. Its traditional recruitment methods needed a modern spark. Growth depended on reaching industry leaders where they spend their time online, and that called for a cleaner audience list and a sharper digital presence. CoreNet Global teamed up with Ricochet to overhaul its digital recruitment.
What did Ricochet build?
Ricochet began with list hygiene, scrubbing outdated information and adding data to expand CoreNet Global's target audience by 25 percent. With a clean foundation in place, the team balanced one master budget across LinkedIn, Reddit, Meta and AdRoll. Ricochet produced banner ads along with personalized weekly emails written for specific member personas. Each month the team held an optimization sprint, using real-time reporting to shift tactics and get the most from every dollar.
What changed for CoreNet Global's members?
Prospective members now see CoreNet Global's message on the channels they already use, and the emails they receive speak to their own persona rather than a generic audience. Because the team adjusts campaigns every month, outreach stays current instead of going stale. The program beat CoreNet Global's recruitment goals, which means more corporate real estate professionals are joining the community.
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