CoreNet Global, a titan in the corporate real estate sector, realized their traditional recruitment methods needed a modern spark. To ignite global growth, they teamed up with Ricochet to overhaul their digital presence and sharpen their competitive edge.
The transformation began with a deep dive into data. Ricochet performed rigorous “list hygiene,” scrubbing outdated info and augmenting data to expand CoreNet’s target audience by 25%. With a clean foundation, they launched a sophisticated multi-channel offensive. By strategically balancing a master budget across LinkedIn, Reddit, Meta, and AdRoll, they ensured CoreNet’s message landed exactly where industry leaders spend their time.
This wasn’t just about ads; it was about precision. Ricochet deployed high-impact banners and personalized weekly emails tailored to specific member personas. Rather than letting campaigns stagnate, the team held monthly “optimization sprints.” Using real-time dashboards, they pivoted tactics instantly to maximize every dollar spent. This data-driven engine didn’t just meet recruitment goals—it shattered them, solidifying CoreNet Global’s status as a dominant industry pioneer.
