In a trade association the member is a company, not a person, and that single fact breaks most marketing tools. One membership can carry dozens of contacts, the people inside it change without telling anyone, and the association management system often cannot express the relationship between a firm and its staff. Engagement happens through chapters, councils, and committees rather than through individual renewals. Ricochet works on the data model first, so the company and its people are correctly linked, then builds the campaigns, sponsorship programs, and education that carry non-dues revenue. Recent engagements include SIFMA, BSCAI, IAEE, LeadingAge, and Smithbucklin.
The case studies below cover 16 trade associations.
