RH-ISAC Understands Their Members
Ricochet ran a global survey of current and prospective RH-ISAC members, analyzed 35 segments and over 400 open-ended responses, and delivered a roadmap for action.
What was holding RH-ISAC back?
The Retail & Hospitality ISAC (RH-ISAC) has nearly 400 Core Member companies. To serve them well, it needed to understand them better. Leaders wanted to know members' biggest business challenges, how satisfied they were with current benefits and what they wanted from the organization. RH-ISAC partnered with Ricochet to get those answers.
What did Ricochet do?
Ricochet created and ran a comprehensive global survey of current and prospective members, covering everything from demographics to opinions on possible new benefits. We managed the whole process, from preparing invitee data to tracking responses and choosing winners for response incentives. We analyzed results across 35 member segments and used AI to make sense of over 400 open-ended responses. The final report gave RH-ISAC concrete recommendations.
What changed for RH-ISAC's members?
Members had a direct say in what RH-ISAC offers next, and their answers now shape its plans. Ricochet's recommendations show RH-ISAC how to improve member benefits and email communication so membership becomes more valuable and engaging. With a clear picture of what is working and what is not, RH-ISAC is ready to strengthen ties with current members and attract new ones.
Let's talk about your association
Bring your toughest question. We'll help you find the next step.
Meet with us