Member Research case study

RRC Plans Its Next Membership Model with Member Research

Ricochet is running a member research survey for the Residential Real Estate Council to test membership categories and dues before RRC changes its model.

RRC case study photo.

What does RRC need to know?

The Residential Real Estate Council (RRC) set out to gather honest, actionable feedback from its members about membership categories and dues. RRC partnered with Ricochet to plan and run a member research survey.

What is Ricochet doing?

Ricochet begins with a kickoff workshop and a research plan with goals and a timeline for data collection. Next, we review past member feedback and talk with RRC staff and stakeholders. We map the current membership model and list possible changes to test.

What will RRC get?

In fieldwork, Ricochet designs and programs a mobile-friendly survey, then sends invitations and reminders to drive responses. We analyze every response by member segment. RRC receives a findings report with a specific recommendation for each finding, plus the full dataset for its records.

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