The National College Attainment Network (NCAN) faced a pivotal challenge: while their mission to close equity gaps in postsecondary attainment was more critical than ever, their existing membership structure needed to evolve. To support their ambitious goal of scaling impact, NCAN recognized the need to develop a more sustainable, value-driven strategy that better served the diverse needs of their growing network.
Ricochet stepped in to guide this transformation. We began with a comprehensive discovery phase, conducting deep-dive stakeholder interviews and a thorough analysis of NCAN’s current member data and financial trends. Our team facilitated collaborative workshops with NCAN leadership to define core value propositions and identify untapped opportunities for growth. This wasn’t just about adjusting dues; it was about reimagining the “why” and “how” of NCAN membership to ensure long-term organizational health and member engagement.
Through this rigorous process, Ricochet developed a multi-phased Membership Model Strategy. We provided NCAN with a detailed roadmap that included data-backed recommendations for tiered pricing, enhanced member benefits, and streamlined operational processes. By aligning the membership model with NCAN’s strategic priorities, we helped create a framework that balances mission-driven inclusivity with the financial resilience required to lead the college attainment field for years to come.
