Ricochet Association Transformation
Fractional Staffing and Training case study

IAEE Educates Members with AI Workshop

Ricochet tailored its AI training program into a three-hour workshop for IAEE's annual conference, guiding a standing-room crowd through seven hands-on AI experiments.

IAEE case study photo.

What was holding IAEE back?

The International Association of Exhibitions and Events (IAEE) has more than 12,000 individual members in over 50 countries. Its conference attendees were eager to learn what AI could do for their work, and IAEE wanted to help them build real AI skills. It partnered with Ricochet to design a specialized workshop for its annual conference.

What did Ricochet do?

Ricochet took its existing AI training program and tailored it to the IAEE audience and its needs. The result was a three-hour workshop built around interactive lessons and real-world applications. IAEE offered it as an optional premium add-on for conference attendees. In the room, Ricochet's instructor guided participants through seven hands-on AI experiments.

What changed for IAEE's members?

Members showed up in force. The workshop filled every seat, and more attendees stood in the back to take part. Participants left with practical AI knowledge they had tried for themselves during the seven experiments, along with a deeper sense of how AI can improve the events they run. The premium format gave members a new way to build skills at the conference.

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