MIPI Alliance (MIPI) had high growth ambitions in an increasingly competitive marketplace developing standards for mobile and mobile-influenced devices. The organization knew it needed to increase its marketing communications but didn’t have the staff that could execute the work.
MIPI hired Ricochet to provide fractional marketing services and we provided a team member with trade association expertise and fluency in HubSpot Marketing Hub, Monday project management, and other MIPI marketing software.
Jumping into the work immediately Ricochet’s marketer organized the assets, clarified deadlines, and started producing work. In only a short time, our marketer exceeded the efficiency expectations and doubled the assigned workload–all within the original budget.
