NSTA Boosts Efficiency and Cuts Costs with Strategic Outsourcing
When NSTA's Marketing Content Manager role opened up, Ricochet supplied an experienced digital copywriter who kept marketing moving and reduced costs while NSTA weighed staffing.
What was holding NSTA back?
The National Science Teaching Association (NSTA) serves a community of 35,000 science educators and professionals. When its Marketing Content Manager role became vacant, NSTA needed to keep essential marketing going. Hiring a full-time replacement would take time and money, so the association wanted a reliable, flexible option instead. NSTA partnered with Ricochet to fill the gap with an experienced digital copywriter.
What did Ricochet do?
Ricochet assigned a skilled copywriter who had the technical expertise NSTA requested and experience in education-focused marketing. She fit into existing workflows quickly and produced audience-focused content in NSTA's distinct brand voice. Beyond writing, she recommended best practices and helped troubleshoot technical issues. She standardized email templates and used AI tools to speed up content development, while staying within her allocated hours. She soon became a trusted, go-to resource for the team.
What changed for NSTA's members?
NSTA members kept receiving steady, high-quality content while the role was open, written for the association's diverse audiences of science educators. Standardized email templates give members a more consistent experience from one message to the next. NSTA kept its marketing momentum and reduced costs, giving it room to evaluate long-term staffing needs without a gap in communication to members.
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