The International Sign Association (ISA) recognized that artificial intelligence (AI) was rapidly changing their industry. Members were eager to learn about AI’s potential, but ISA lacked the in-house expertise to educate them. They turned to Ricochet to bridge this knowledge gap.
Ricochet didn’t just deliver pre-packaged lessons. We investigated the sign industry’s unique AI challenges and opportunities. Through original research and insightful interviews with industry leaders, we gained a clear understanding of AI’s impact – both what’s happening now and what’s expected in the future.
Armed with this knowledge, we crafted a dynamic, hands-on training session for ISA members. Our workshops demystified AI, explaining its applications across various sign company departments. We didn’t shy away from the tricky stuff either; our training tackled the ethical and legal considerations surrounding AI, ensuring that ISA members could confidently navigate this new technological landscape. Live demonstrations of AI platforms in action brought the learning to life, showcasing the practical benefits and exciting possibilities AI offers for the sign industry.
