The International Association of Exhibitions and Events (IAEE) wanted to revamp its membership strategy. The goal was to offer benefits that were more relevant to members and provide better digital services. They partnered with Ricochet to figure out how.
Ricochet conducted a thorough survey of IAEE members and prospects. We investigated what kind of digital experiences people wanted, how they preferred to communicate, and what media channels they regularly used. The results were eye-opening. Ricochet discovered that almost a third of the benefits IAEE offered could be improved to better serve their members.
Armed with this valuable information, Ricochet created a multi-year plan for IAEE. This plan included suggestions for technology investments, communication improvements, and benefit enhancements – all designed to help IAEE attract and retain more members.
