The American Association of Feline Practitioners (AAFP) was ready to take a leap into the future. They wanted to modernize their digital technology and enhance their members’ experience by completely redesigning their website.
Ricochet was up to the challenge! We dove deep, conducting stakeholder interviews, a massive member survey with over a thousand responses, and focus groups with both prospects and members. We also did a thorough audit of AAFP’s existing digital infrastructure and content to see what was working and what wasn’t. At the same time, we organized demos with top-notch digital solution providers for associations to explore all the options.
After all this groundwork, we created a comprehensive AAFP Digital Strategy and a five-year Digital Roadmap, guiding AAFP’s digital journey for years to come. But we didn’t stop there – Ricochet then spearheaded the selection of an agency to redesign the AAFP website, writing the Request for Proposals, suggesting agencies to invite, scheduling presentations, and coordinating agency selection.
