FelineVMA's Digital Transformation
Ricochet gave the Feline Veterinary Medical Association a digital strategy and five-year roadmap, built on member research, then led the search for its website redesign agency.
What was holding FelineVMA back?
The Feline Veterinary Medical Association (FelineVMA), formerly the American Association of Feline Practitioners, was ready to modernize its digital technology. It wanted a better experience for members, starting with a complete website redesign. A project that large needed a clear picture of what members wanted and what the current systems could do. FelineVMA turned to Ricochet to build that picture and plan the way forward.
What did Ricochet build?
Ricochet ran a member survey that drew more than a thousand responses and held focus groups with members and prospects. It interviewed stakeholders and audited the existing digital infrastructure and content, while organizing demos with digital solution providers. From that work came a Digital Strategy and a five-year Digital Roadmap. Ricochet then led agency selection for the website redesign, from writing the RFP through coordinating the final choice.
What changed for FelineVMA's members?
Members shaped FelineVMA's digital plans through a survey with more than a thousand responses, and members and prospects added detail in focus groups. The five-year roadmap turns that input into a steady path for improving the member experience. The website redesign, handled by an agency chosen through a careful process, gives members a modern site built around what they said they need.
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