NATA Modernizes Its Marketing in Only Sixteen Weeks
NATA asked Ricochet to lead its move to HubSpot, replacing a tangle of separate tools with one platform that personalizes every member's journey.
What was holding NATA back?
The National Athletic Trainers' Association (NATA) serves more than 45,000 members, but its marketing ran on a tangle of tools. Campaigns were manual chores that ate staff hours. The membership team waited in a central queue, and critical data sat in a silo. Social media comments went unanswered, and plain-text emails failed to inspire. NATA asked Ricochet to lead its move to HubSpot.
What did Ricochet build?
Ricochet is replacing NATA's fragmented set of apps, including Emma, Sprout Social and PropFuel, with one unified home in HubSpot. Instead of jumping between tools to send an email or post to social media, the team now coordinates every message from one place. The move opens new channels such as SMS marketing and automated staff tasks. Ricochet's strategy makes sure every touchpoint, from a text reminder to a LinkedIn post, works together for each trainer.
What changed for NATA's members?
NATA now uses automation to personalize each member's journey. A student sees different content than a professional, and renewal reminders stop the moment a member pays dues. Texts and social posts now work together with email instead of arriving from separate tools. With the busywork gone, NATA staff can spend their time serving athletic trainers rather than fighting outdated software or doing repetitive data entry.
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