DCPA Energizes Marketing with Commerce Data
Ricochet planned the connection between DCPA's ticketing system and HubSpot, auditing both systems and designing a new CRM structure to cut the manual work behind DCPA's promotions.
What was holding DCPA back?
The Denver Center for the Performing Arts (DCPA) already used HubSpot to market to prospects and patrons. But HubSpot was not connected to DCPA's ticketing and commerce system. Every promotion required extensive manual preparation, and the workload was overwhelming staff. DCPA asked Ricochet for guidance on how best to connect the two systems.
What did Ricochet build?
Ricochet audited DCPA's dated ticketing system, studying its API features to see how data could move. The team also reviewed DCPA's HubSpot CRM customizations to confirm they were ready for integration. Ricochet then helped DCPA identify and evaluate third-party integration platforms that could bridge commerce and HubSpot. Finally, Ricochet designed an enhanced HubSpot CRM structure and wrote detailed systems integration documentation to simplify implementation. With planning complete, DCPA took over the project to connect the systems.
What changed for DCPA's members?
DCPA now has a documented plan for bringing ticketing and commerce data into HubSpot. Once that data flows, DCPA can shape promotions around what patrons have actually bought.
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