The Denver Center for Performing Arts (DCPA) was already leveraging HubSpot to manage their marketing for prospects, customers, and patrons. However, the promotions that DCPA delivered required extensive manual preparation that was overwhelming staff because HubSpot wasn’t integrated with their ticketing and commerce system. DCPA reached out to Ricochet for guidance on how to best connect these two critical systems.
Ricochet began by conducting a thorough audit of DCPA’s dated ticketing system, carefully examining its API features to understand how data could be transferred. We also examined DCPA’s HubSpot CRM customizations to ensure it was ready for integration. With a comprehensive understanding of both systems’ data capabilities, Ricochet assisted DCPA in identifying and evaluating third-party integration platforms that could effectively bridge the gap between their commerce and HubSpot solutions.
We didn’t stop there! Ricochet also designed an enhanced HubSpot CRM structure to optimize the integration process and prepared detailed systems integration documentation to simplify implementation and ensure a smooth transition. With all the planning complete, DCPA took over the project to connect their solutions.
