AnitaB.org (AnitaB) had always thrived on its renowned annual conference and strong corporate sponsorships to keep the lights on. But the Board was concerned about overeliance on these business sources and they wanted to diversify their income and build a sense of community by introducing a membership program. The catch? They needed it up and running before the Annual Meeting – in just four months!
Ricochet was brought in to lead the charge. We knew we had to move fast. Using a “Minimal Viable Product” approach, we focused on the essentials, cutting through red tape by forming a small, empowered AnitaB team. We swiftly chose and implemented an Association Management Solution (AMS) to handle the backend, brainstormed and developed an offering of sixteen enticing member benefits, and built a compelling recruitment campaign.
AnitaB hit its deadline with days to spare. Just 102 days after kicking off the project, we launched the AnitaB membership program. And within thirty days, AnitaB achieved their first-year recruitment goal. By diversifying their revenue streams and fostering a sense of community through membership, AnitaB is now on a path toward a more sustainable and vibrant future.
