CREW Charts a Digital Future
Ricochet built a multi-year digital roadmap for CREW Network, using member surveys and staff interviews to shape a new structure for its marketing technology and teams.
What was holding CREW back?
CREW Network (Commercial Real Estate Women) has more than 15,000 members and world-class goals for its digital presence. Reaching those goals took more than ambition. CREW needed a strategic plan for its marketing technology. It also needed an organization set up to give digital initiatives the priority they deserved. CREW asked Ricochet to create that plan.
What did Ricochet build?
Ricochet created a comprehensive multi-year digital roadmap. It drew on in-depth member surveys and staff interviews, backed by Ricochet's own ongoing research into association technology. The roadmap set a new organizational structure with new roles and reporting lines. It outlined a culture shift toward digital-first work through formal training and employee recognition. It also recommended project management tools and a new data management infrastructure with analytics.
What changed for CREW's members?
Member surveys shaped the roadmap. As CREW puts the new structure and data systems in place, it can run more efficiently and use data to make decisions about the member experience. Members can expect digital initiatives that get proper priority and a staff trained to put digital first.
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