ARA Drives a Digital Transformation
Without any technology leadership, the American Retirement Association brought in Ricochet's Chris Gloede as temporary CTO and had Ricochet lead the website update and the search for a new platform.
What was holding ARA back?
The American Retirement Association (ARA) serves more than 30,000 members, but it had no Chief Technology Officer and no technology leadership of any kind. Its systems were outdated and were limiting business performance. ARA's website also badly needed an update. With no one in place to set technology priorities or guide the work, ARA turned to Ricochet.
What did Ricochet do?
Ricochet Chief Consultant Chris Gloede stepped in as temporary CTO. He set project priorities and evaluated the tech team's skills, giving ARA the strategic guidance it lacked. Ricochet also took charge of the website update and the search for a new platform. It wrote the Request for Proposal and managed the process from agency invitations and presentations through proposal evaluation, then coordinated selection of the best agency.
What changed for ARA's members?
ARA is now well on its way to a major technology upgrade, and members stand to benefit most. A new website on a new platform, built by a carefully chosen agency, will give members a better digital front door to the association. With clear technology priorities in place, ARA is better equipped to serve members as their digital expectations keep changing.
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