AENC Shares Membership Best Practices at Bootcamp
Ricochet turned its ten-week Association Academy Member Growth course into a two-day, six-hour in-person bootcamp for AENC members at their summit.
What was holding AENC back?
Members of the Association Executives of North Carolina (AENC) had seen Ricochet's Association Academy Member Growth course and wanted that content at their upcoming summit. The course ran online over ten weeks, which did not fit an in-person event. Many AENC members lead smaller organizations with their own needs and constraints. AENC asked Ricochet whether the course could become an engaging in-person workshop.
What did Ricochet do?
Ricochet condensed the ten-week online course into a fast-paced, two-day, six-hour bootcamp. We tailored the content for smaller organizations. In place of a lecture, we ran open discussions and used quizzes to reinforce learning and spark conversation. We encouraged attendees to share their own membership strategies and collateral, so peers could learn from each other. For those who wanted more, we offered the regular live course, which carries CAE credit.
What changed for AENC's members?
AENC members left the summit with practical membership growth ideas suited to the size of their organizations. They also walked away with examples from peers who had shared their own strategies and collateral in the room. Attendees who wanted to keep going had a clear next step in Ricochet's live course, where they could go deeper on membership growth and earn CAE credit.
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