The Washington Society of Certified Public Accountants (WSCPA) wanted to attract new members in a fresh, exciting way. Ricochet’s suggestion? Entice potential members with free, high-quality content and then smoothly guide them towards becoming paid members.
Ricochet started by implementing HubSpot Marketing Hub, a powerful marketing tool, and supporting integration with WSCPAs existing AM.net AMS system. This replaced their outdated Adestra email solution and gave WSCPA the ability to create and manage sophisticated marketing campaigns.
Next, we worked closely with WSCPA’s in-house creative team to launch a brand-new recruitment campaign. Together, we developed a strategy to showcase WSCPA’s valuable thought leadership and practical resources to prospects. Ricochet provided expert guidance on design and copywriting, ensuring that all content was top-notch and aligned with WSCPA’s brand identity. This collaborative approach allowed WSCPA to stay within budget while still producing high-quality materials.
