ICF Attracts Coaches with SEO Content
Ricochet created a library of long-form, search-friendly articles that help the International Coaching Federation reach coaches looking for guidance and draw them to its website.
What was holding ICF back?
The International Coaching Federation (ICF) has surpassed 60,000 members and carries a respected brand in professional coaching. ICF saw room to grow membership and sales on the strength of that brand, but first it needed more awareness and visibility. The first step was getting in front of coaches as they searched for information. ICF partnered with Ricochet to build content that would rank well in search.
What did Ricochet build?
Ricochet created a library of informative, long-form articles written to rank high in search results and give coaches useful insight. The team used SEO analysis tools and some artificial intelligence to shape the content. Ricochet also handled the technical side of content preparation, including original images and tagging, so each piece was ready to publish and easy for search engines to understand.
What changed for ICF's members?
Coaches who search for guidance can now find answers that come from ICF. The articles pair ICF's authority in the profession with content built to surface in search, which draws readers to the ICF website. For current members, the library is a trusted place to learn. For coaches who are not yet members, it can be their first useful encounter with ICF.
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