The American Nuclear Society (ANS) made a big change to its membership model by switching to a rolling anniversary date. This shift meant that the renewal campaign and its messaging needed to be seriously revamped!
Ricochet stepped in to help ANS overhaul their renewal efforts. We changed the timing and frequency of renewal communications, added new ways to reach members, and created customized messages for six different member types. We also designed a fresh new look that matched ANS’s updated brand and made sure it was used consistently throughout the campaign.
Ricochet took charge of writing, designing, and implementing all the renewal communications and provided expert advice on how to better integrate ANS’s AMS data, helping them achieve their goal of faster dues collections and higher renewal rates.
