INSIGHTSHow Membership Survives the Pandemic
Ten Membership Lessons From the Pandemic.
Nearing the end of the COVID-19 pandemic, associations now ask how member expectations have changed, what they can learn from the often painful lessons of the past year and how they can integrate new-found entrepreneurial spirit into their culture.
We conducted research with top executives from leading organizations that navigated the pandemic experience successfully with lasting results. Here is what we learned.