NEW! Insights informed by 8,525 meeting attendees.

Associations planning conferences are struggling to find a successful and satisfying approach. Pandemic-related health and cultural headwinds create a difficult environment for in-person conferences through 2021 and beyond.

Still, associations are committed to event experiences that meet the needs of their members, maintain important organization traditions, and preserve sponsorships and other revenues.

Our survey of association members unveils the important levers that associations may use to achieve conference success and create new formats for experimentation and evolution.