INSIGHTSThe Content Roadmap to Recovery Eight Ways to Recharge Your Revenue
NEW! Full-page Roadmap to Recovery infographic.
In response to the pandemic, associations reacted with content changes such as adopting virtual formats, eliminating membership access requirements, and reducing fees. The changes often resulted in reduced revenues and lower membership value.
Following our eight-point guide to update content policies, associations can leverage their web, education, event, and other content to increase the value of membership while serving public needs and organization intent.