What You Will Learn
Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques.
Master instructors explain how they follow brand standards while ensuring marketing performance.
Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations.
Students earn 1 CAE credit for each live class they attend.
Reviewing Creative
with Chris Gloede
Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies.
Banner Ad Creative
Discuss banner creative elements that drive clicks and identify the irrelevant components that don’t affect performance. Join us for a top-to-bottom review of real association banner campaigns, sharing recommendations and debating alternatives.
Landing Page Creative
Learn landing page and microsite strategies and debate the top reasons for suboptimal performance. Progress through a creative review of an actual transaction-focused landing page, including the webpage and related email and customer service elements.
Email Creative
Debate trends in email copy and design and the latest technologies and techniques to improve deliverability and click-through performance. Watch as we dig into a real association email campaign and dissect the best practices and common mistakes.
Is This Course Right For You?
If your design doesn’t convert to purchases, this course is for you. Masters with decades of commercial and association experience will guide you through time-tested copy and layout techniques that increase the return on your promotional materials.
Lessons are designed for association executives that create, evaluate, and evolve marketing collateral.
Over 1,600 students enrolled. Over 890 certificates earned. Over 300 associations served.
Enroll now! Limited class size.
Coming again in 2027
Free Live Course
- 4 live online weekly classes, recorded for on-demand review
- 4 CAE credits
- Printable certificate suitable for framing
- Private peer LinkedIn Group