Membership Strategy
Invigorate your membership with the right combination of member benefits, appropriate dues rates, and differentiated membership categories.
Our work uses member research, marketplace analysis, association capabilities, and industry trends to inform recommendations related to benefits, member categorization, and dues rates. Ultimately, we help you find the best membership model to foster financial and roster growth
Benefit Definition: Clarifying Your Member Offering
Ricochet evaluates your association’s existing benefits and identifies benefit gaps. Our work is often informed by Member Research and focused on recommendations that will strengthen your membership value proposition.
Ricochet’s benefit work explores your offerings through many lenses of analysis:
- Cataloging your existing benefits
- Analyzing benefit relevance to member segments
- Determining benefit quality relative to the general market
- Reviewing benefit cost-to-impact ratio
- Identifying benefit gaps
Member Categorization: Creating the Right Types
Ricochet helps organizations determine the most mission-aligned and profitable combination of member types (categories of members receiving substantially the same benefits at different rates) or member tiers (categories of members receiving substantially different benefits at different rates).
Our work carefully considers:
- Industry trends in employment and business types
- Capability to properly serve member categories
- Alternative membership with other associations
- Membership pipeline opportunities
Dues Rates: Managing Increases and Discounts
Ricochet understands the importance of healthy dues revenue to the stability of an association. We help organizations evaluate their current dues rates and identify opportunities to adjust rates for financial growth with minimal membership attrition. Rate changes typically require broad organization support which we gather through time-tested methods, including:
- Scenario planning and financial modeling
- Discount and promotion review
- Bylaws and governance compliance
- Key stakeholder participation
- Communication messaging and timing