What You Will Learn
The Association Newsletter Success Certificate Course guides the strategic transformation of newsletters from manual chores into mission-focused, revenue-generating engines. You will learn to apply commercial design standards to skyrocket member engagement and master the technical essentials required to increase primary inbox deliverability.
The instructor will guide you through the critical authentication protocols and monitoring tools that ensure your association’s voice consistently reaches your audience. You will also leverage AI-assisted techniques to determine content prioritization and automate production workflows, all while earning 6 CAE credits toward your professional certification.
6 Classes and 6 CAE Credits
Class 1: Objectives and Success Metrics
Stop guessing—learn the exact metrics that prove your mission impact and ROI.
Class 2: Archetypes and Objectives Fit
Analyze five core newsletter archetypes to match the ideal layout for newsletter business intent and audience.
Class 3: Design and Copy Best Practices
Master high-conversion design and the "Brevity Blueprint" for copy that drives clicks while preventing Gmail and Outlook clipping.
Class 4: Subscriptions and Promotion
Control the subscriber experience with member exclusivity while mastering effective cross-promotion strategies.
Class 5: Deliverability and Inbox Placement
Escape the Spam Folder. Master the technical stack (DKIM, SPF, DMARC) so your members actually see your work"
Class 6: AI and Operational Efficiency
Streamline your production using AI and project management tools to transform your newsletters into low-labor products.
Is This Course Right For You?
If your association is ready to dismantle the status quo and transform your newsletter from a manual chore into a strategic, revenue-generating engine, this course is essential for association professionals who are focused on mastering high-level strategy, technical deliverability, and AI-driven efficiency to lead their organization’s content impact.
Program Leaders
Architect mission-aligned strategies that transform newsletters into essential high-value content vehicles that drive long-term organizational impact.
Membership and Marketing Staff
Master high-impact copy, technical rigor, and usability to turn your newsletter from a manual chore into a high-converting, revenue-generating engine.
Technical Partners
Leverage AI tools and authentication protocols to streamline workflows, secure deliverability, and ensure you never hit the spam folder.
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and a proven leader in association transformation.
He previously served as the Chief Marketing and Membership Officer for the American Bar Association, where he was accountable for over $60 million in annual membership dues revenue. He drove the organization to the highest membership count in its 137-year history by leading member research, benefit evolution, and pricing strategy.
Chris now helps associations transform their membership and engagement models through strategic insight and flawless execution.
Chris previously led teams at global advertising agencies Ogilvy & Mather and Leo Burnett.
He is a Certified Association Executive (CAE) and earned his MBA from the University of Chicago Booth School of Business.
Enroll now!
Spots are limited.
Only $599
Class starts October 22, 2026
- 6 live online weekly classes, recorded for on-demand review
- Up to 6 CAE credits
- Printable certificate suitable for framing
- Private networking LinkedIn Group access