Sync Your AMS and Mailchimp. Automatically.
Your association’s most valuable data—member profiles, event registrations, transactions, and membership status—is locked inside your AMS. The Ricochet Mailchimp AMS Connector sets it free, so your team can market with data that’s always current.
The Ricochet Mailchimp AMS Connector
The Mailchimp AMS Connector creates a secure, fully automated sync between your Association Management System and Mailchimp. Your member data flows automatically—so every campaign is built on accurate, up-to-date information.
- Eliminate Manual Data Imports and free your team from the endless cycle of exporting, cleaning, and re-uploading spreadsheets. The Connector automates the entire process, saving hours of labor and eliminating costly errors.
- Trigger Time-Sensitive Communications the moment a member joins, registers for an event, or is due to renew.
- Connect Nearly Any AMS and share the data that matters—member profiles, membership status, and member activity.
30 Standard Fields + 5 Tag Categories
The Ricochet Mailchimp AMS Connector brings 30 standard member fields into Mailchimp out of the box—names, contact details, membership status, join and expiration dates, chapter, and more—so your segmentation and personalization work from day one.
On top of that, we automatically translate member activity into Mailchimp tags across five categories built for associations: in-person events, virtual events, donations, purchases, and education & certifications.
How Member Activity Becomes Tags
Profile data tells you who a member is. Tags tell you what they’ve done—and that’s what powers great association marketing. The Connector automatically turns activity from your AMS into Mailchimp tags across five categories:
With these tags in place, you can instantly segment and send to exactly the right members—everyone who attended your last conference, every active donor, everyone who completed a certification—without ever touching a spreadsheet.
Launch in as Little as Two Weeks
Ricochet’s guided implementation process is fast, straightforward, and managed by Ricochet experts.
Why Choose the Ricochet AMS Connector?
The Integrator is built specifically for the needs of professional and trade associations.
Compatible with Nearly Every AMS
The Ricochet AMS Connector is built for flexibility. Whether your AMS is a modern cloud platform or a legacy system, the Integrator is designed to connect your data.
Fully Automated "Set It & Forget It" Syncing
This isn’t a one-time data push. It’s a true, automated synchronization that runs 24/7, ensuring your platforms are always aligned without any manual intervention.
Reliability You Can Trust
Built on a robust, modern infrastructure, the AMS Connector is designed for high performance and uptime. You can count on your data being where it needs to be, when it needs to be there.
Fortified Security
Ricochet understands that member data is sensitive. The AMS Connector uses industry-best practices, including data encryption in transit and at rest, to ensure your information is secure at every step.
Reliability You Can Trust
Built on modern infrastructure with error logging and alerts, so your data is where it needs to be, when it needs to be there.
Subscription Plans for Every Association
No two associations are alike. Ricochet offers flexible subscription tiers based on your sync frequency, data volume, and complexity—so you only pay for what you need.
Frequently Asked Questions
Data and Integration
Nearly all AMS platforms are compatible with the Integrator, even the most customized AMS implementations. Please contact Ricochet to confirm your AMS eligibility.
30 standard member fields out of the box—covering identity, contact, professional, membership, demographic, and system data—plus member activity translated into Mailchimp tags across five categories: in-person events, virtual events, donations, purchases, and education & certifications. See the downloadable field & tag list for the full breakdown.
Rather than overload Mailchimp with complex transaction history, the Connector translates this activity into clean, segmentable tags—so you can easily target members by what they’ve attended, bought, given, or completed. Your AMS remains the system of record for full transaction detail.
From once a day up to near-real-time, depending on your subscription tier.
It uses a unique identifier—typically your AMS Member ID—to keep your data clean. Ricochet establishes de-duplication rules during setup.
Onboarding and Implementation
Most clients are configured, tested, and live in as little as two weeks.
Not at all. This is a done-for-you service. You tell us what data to move; our specialists handle the rest.
Support and Reliability
All tiers include email support from Ricochet’s integration experts, with response times based on your subscription level.
The Connector includes safeguards and error logging. If a sync fails, you’ll get an automated alert and the Connector retries at the next scheduled sync.
Value and Pricing
Yes. The biggest savings is eliminating the staff hours spent on manual exports and imports—often many hours every month.
Manual imports can’t run automatically, and simple connectors can’t handle the deep, multi-field data models associations rely on. Our Connector is purpose-built for association data.
Flexible tiers based on sync frequency, volume, and complexity, plus a one-time implementation fee. Contact Ricochet for details.
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