Drive Performance
with Multi-Channel Campaigns
Your association’s highest-stakes campaigns—membership acquisition, new member onboarding, member renewal, and conference registrations—demand modern and sophisticated strategies. Ricochet’s HubSpot Marketing Campaigns deliver the planning, execution, and automation you need for maximum performance.
Ricochet’s HubSpot Marketing Campaigns reach more of your audience, increase the frequency of engagement, and deliver personalized messaging through carefully orchestrated workflows across multiple channels.
Are Your Marketing Campaigns Falling Short?
You need more than a simple email blast; you need a strategic campaign that reaches the right people, at the right time, and on the right channels. Association marketing isn’t just about selling a product—it’s about driving engagement, proving ethereal value, and driving action.
Generic marketing efforts often fail to move the needle. Your team is stretched thin, your member data is often locked in your AMS, and you struggle to deliver coordinated and consistent segmented messaging across multiple channels.
Expanding Your Marketing Channels
Ricochet uses HubSpot Marketing Hub Workflows to coordinate precisely-timed messages across multiple communication channels. Each channel is seamlessly connected through HubSpot’s campaign management and reporting tools, allowing you to measure performance and optimize results in one place.
What's Included in Your HubSpot Marketing Campaign
Every Ricochet HubSpot Marketing Campaign is custom-built for your association’s goals and includes:
Why Choose Ricochet?
Unmatched Association Knowledge
We live and breathe associations. Our team has worked both at and for numerous organizations, so we understand your unique data, membership, and event challenges.
HubSpot Platinum Partner Expertise
As a HubSpot Certified Platinum Agency Partner, we know how to leverage every feature of HubSpot Marketing Hub to create campaigns that maximize your investment.
Technical Problem-Solving
Our AMS and technical knowledge means we can troubleshoot data challenges, clean audience lists, and ensure your campaigns run smoothly from day one.
Multi-Channel Orchestration
We coordinate messaging across email, paid social media, web banner ads, direct mail, website pop-ups, SMS, and ringless voicemail—all managed through HubSpot workflows.
Pricing for Every Association Needs
We believe in transparency. Ricochet typically engages in a single fixed-fee price for complete campaign development. This fee is based on the defined scope of work, including the expected number of channels and creative assets required. You get a complete campaign at one predictable price.
Frequently Asked Questions
Campaign Strategy
Most HubSpot campaigns are completed and launched within 6–12 weeks, depending on the number of channels and creative assets.
Yes. Ricochet frequently partners with in-house design and marketing teams to integrate existing creative assets and messaging.
Ricochet is an expert in building complex, data-driven association campaigns. Our most common projects are membership renewal, new member onboarding, member acquisition, and annual conference registration campaigns.
We do both. Our service includes the complete strategy, all design and copywriting, and the full technical build-out of all assets and workflows in HubSpot. We deliver a turn-key campaign.
Technical Setup
To run the complex, automated, and multi-channel campaigns we build, you will typically need HubSpot Marketing Hub Professional or Enterprise. We can help you assess your current subscription.
Yes. If you use the Ricochet HubSpot and AMS Data Integrator, your campaigns can leverage real-time AMS data for triggering, segmentation, and personalization. We can also work with manual data imports if you don’t have an integration.
That’s a standard part of our process. Our “Audience Augmentation” phase includes data cleanup and segmentation. If you need to reach a new audience, we can also manage list acquisition.
Performance and Reporting
Campaign success is measured using HubSpot campaign reports, tracking metrics such as engagement, conversion rate, and ROI.
Yes. HubSpot’s campaign reporting enables you to compare results across time, audience segments, and campaign types.
Pricing and Scope
No. Campaigns are billed as fixed-fee projects based on the defined scope of work.
The single fixed fee is based on the defined scope. A campaign using email and website pop-ups will have a different scope than one that also includes paid social, direct mail, and SMS. We define this scope and agree on the price with you before any work begins.
No. Our fixed fee covers all strategy, design, copywriting, and development services. External hard costs, such as media spend (for paid ads) and printing/postage (for direct mail), are separate and paid directly by you.
Partnership and Support
Yes. Many clients engage Ricochet for ongoing campaign management through our HubSpot Evolution program for continuous optimization.
We work with associations of all sizes. Whether you’re targeting 500 members or 50,000, we can scale the campaign to fit your needs and budget.
We can provide ongoing management, optimization, and reporting on a separate engagement. Many clients choose to have us manage their first campaign, then take over management in-house for future campaigns.
Absolutely. Many associations engage us for their major campaigns throughout the year—member renewals, conferences, member acquisition, and more.
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