Marketing Campaigns
Boost your communications beyond email with coordinated texts, online ads, ringless voicemails, landing pages, and on-demand direct mail. Whether promoting your membership, education, or conferences, Ricochet can build industry-appropriate campaigns across coordinated media channels.
Ricochet typically develops collateral directly in your marketing tools, and our team is experienced with the common association systems including Adestra, Constant Contact, HubSpot, Informz, Mail Chimp, Real Magnet, Feathr, and more.
Membership Campaigns
Supercharge your member acquisition, welcome, engagement, retention, and win-back campaigns with well-crafted messages that highlight the perfect benefits for each member category.
Using the best capabilities of your marketing technology, Ricochet builds multi-step automated campaigns that adapt instantly to your members’ actions. With Ricochet, you can deliver the right message, to the right member, at the right time, maximizing your return on investment.
Our work often leverages Member Research and Membership Strategy for impactful campaign development–ensuring your campaigns are not only engaging but also strategically aligned with your overall membership goals
Conference and Education Campaigns
Grab the spotlight for your annual conference and continuing education offerings with attention-grabbing messages and visuals that build excitement for your “can’t miss” events.
We’ll collaborate with your team to pinpoint optimal pricing windows and create strategic promotional calendars that generate buzz and boost registrations.
From early bird discounts to last-minute reminders, we’ll ensure your events are top-of-mind for your target audience.
By leveraging compelling calls-to-action and targeted advertising, we’ll drive conversions and maximize event attendance. Transform your events into must-attend experiences that elevate your brand and deliver exceptional value to your audience.
Channel Expansion Beyond Email
Orchestrate multi-channel campaigns that captivate and engage your target audience with strategic touchpoints and communication triggers that connect with hard-to-reach audiences.
Whether utilizing your existing tech stack or our own in-house tools, Ricochet delivers promotions that are seamlessly coordinated and adapt in real-time to the market’s pulse.
We continuously monitor performance throughout the campaign, making data-driven adjustments to ensure we hit your business targets. Our expertise lies in transforming data insights into actionable strategies, optimizing your campaigns for maximum impact and ROI.