The Society for Neuroscience (SfN) recognized that their email newsletter templates were in dire need of a refresh. Over time, each newsletter had evolved independently, straying from corporate standards and best practices.
Ricochet stepped in to conduct a thorough audit of SfN’s email communications, evaluating usability, engagement, and design. We delved into the data, comparing SfN’s performance against thirty other commercial and association email newsletters.
To ensure the new designs met SfN’s needs and goals, Ricochet collected feedback from key stakeholders. We guided the designs through numerous iterations, all developed using the collaborative Figma platform. This iterative process allowed for continuous refinement and alignment with SfN’s vision.
Once final approvals were secured, Ricochet expertly coded all the templates into the SfN HubSpot marketing system, ensuring seamless integration and a cohesive look and feel across all email newsletters.
