Serving you with experienced association executives
Your Team
Chris Gloede, MBA, CAE
Chief Consultant
Chris Gloede helps professional and trade associations create stronger revenue pipelines through modern demand generating technologies and strategies that create connections with prospects, clients, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership, marketing, and sales.
Before founding Ricochet, Chris brought an innovation culture to the American Bar Association as its first-ever Chief Marketing Officer, growing membership to the largest count in 137 years. Previously, he worked for global advertising agencies driving marketing experimentation and change for the world’s most notable brands, including BP, Chrysler, Kraft, Unilever, and more.
Chris is a Certified Association Executive (CAE) and earned his MBA from the University of Chicago Booth School of Business.
Not long ago, Chris traveled around the world for 53 weeks, indulging his interests in architecture and history with visits to 48 countries and 118 cities.
Laura Aguilar
Laura Aguilar is a marketing professional with extensive international experience in developing and executing digital marketing strategies for B2B and B2C companies. Her expertise in content creation, growth marketing, and cross-functional team leadership provides her with a comprehensive understanding of growth dynamics within associations.
At Ricochet, Laura supports HubSpot implementation, marketing automation, and design. She also leads production of the Association Academy courses, where Ricochet teaches regular classes on membership growth, applied artificial intelligence, and more. Laura is passionate about helping associations achieve their goals through innovative marketing solutions.
Tom Felgar, MBA
HubSpot Solution Architect
Tom Felgar has spent over 15 years working with associations, non-profits, and educational institutions to optimize their multi-channel marketing strategies and to implement new technologies that drive them into the future. Tom has led significant marketing implementations automation and large, mid, and small-sized associations.
At Ricochet, Tom is focused on implementations, management, and the ongoing evolution of the HubSpot Market, Sales, Service, and Operations “Hubs” for clients.
Tom previously worked for the American Academy of Dermatology and the American Bar Association. He earned his MBA from the Purdue University Daniels School of Business. Tom has earned the HubSpot Certified Trainer designation.
Chelsea Forgille
Chelsea Forgille brings extensive experience leading strategic marketing initiatives, fostering technology implementations, and implementing project management best practices for professional associations. She offers a nuanced understanding of membership-driven organizations and the importance of personalized, mission-aligned marketing efforts.
At Ricochet, Chelsea excels in project management, overseeing complex initiatives from conception through completion. Known for her results-oriented approach, she consistently achieves project goals by combining meticulous planning with a client-focused perspective.
Chelsea previously worked for the American Bar Association leading community strategy, membership campaigns, and marketing automation.
Stacy Jeziorowski
Stacy Jeziorowski brings over 15 years of experience in marketing and communications, specializing in association management. She is an expert in leading organizations through digital transformations and large-scale rebranding initiatives, ensuring brand identity aligns with the modern member experience.
At Ricochet, Stacy leverages her background in website project management and event marketing to help associations grow their digital footprint. She focuses on creating impactful communication strategies that drive engagement and support mission-driven goals.
Previously, Stacy served as the Marketing and Communications Lead for the Computer Science Teachers Association (CSTA), where she spearheaded a full rebrand. Her work has been recognized by Digital Megaphone’s Top Women in Digital Marketing. Stacy holds a master’s in Digital Communications and Media Arts from DePaul University and is a dedicated pace leader for Chicago Endurance Sports.
Fernando Velarde
Fernando Velarde brings over 15 years of experience in digital media and more than two decades of expertise in UI/UX architecture and web design. Fernando has spent his career at the forefront of the digital evolution.
At Ricochet, Fernando specializes in high-velocity creative execution. He provides "precision at pace," delivering branding, design, and copy services through the rare ability to scale creative output without losing their strategic edge.
Fernando’s expertise is proven on the global stage, having spearheaded the design leadership for major international summits, including the CERF 2025 conference (1,300+ global attendees) and the SACUBO Annual Meeting. His pedigree includes a foundational tenure at Danilo Black, where he architected digital solutions for industry titans such as Univision, Grupo Televisa, and Grupo Financiero Banorte.