The National Athletic Trainers Association (NATA) was trapped in a “tech tangle” that slowed their mission to serve 100,000 members. Their marketing felt like a series of manual chores that required many labor hours to execute. The membership team was blocked by a central queue, and critical data was stuck in a silo. This disconnect meant missed social media comments and boring, plain-text emails that failed to inspire. They needed a digital hero to help them modernize, so they tapped Ricochet to lead their transition to HubSpot.
By working with Ricochet, NATA is replacing a fragmented mess of apps including Emma, Sprout Social, and PropFuel with one powerful, unified home. Instead of jumping between different solutions to send an email or post to social media, the team can now coordinate every message from a single dashboard. This consolidation opens the door to exciting new channels like SMS marketing and automated staff tasks. Ricochet’s strategy ensures that every touchpoint—from a text reminder to a LinkedIn post—works together to create a seamless experience for every trainer.
Instead of manual uploads, NATA now uses “smart” automation to personalize every member’s journey. A student sees different content than a professional, and renewal reminders stop the moment a member pays their dues. By ditching clunky tools for one unified platform, NATA has turned a mountain of busywork into a streamlined engine for growth. This shift empowers their team to focus on serving athletic trainers rather than fighting with outdated software, allowing them to focus on high-impact strategy rather than repetitive data entry.
