The Commercial Real Estate Women ( CREW) Network had ambitious goals for its digital presence. To achieve world-class aspirations, they needed a strategic plan for their marketing technology.
Ricochet stepped in to create a comprehensive, multi-year digital roadmap. This roadmap was developed using a combination of in-depth member surveys, staff interviews, and Ricochet’s own ongoing research into the ever-changing landscape of association technology.
The result was a blueprint for CREW digital transformation. The roadmap included a new organizational structure with new roles and reporting lines to optimize workflows and ensure that digital initiatives were prioritized effectively. It also outlined a plan to evolve the organization’s culture through formal training and employee recognition programs, fostering a digital-first mindset.
To further support CREW’s digital transformation, the roadmap also recommended the implementation of project management tools, data analytics, and a new data management infrastructure. These changes would enable CREW to operate more efficiently and make data-driven decisions to enhance their members’ experiences.
