The Retail & Hospitality ISAC (RH-ISAC) knew that to best serve their members, they needed to truly understand them. They wanted to know what their members’ biggest business challenges were, how satisfied they were with their member benefits, and what they really wanted from the organization. RH-ISAC partnered with Ricochet to get those answers and more.
Ricochet dove right in, creating and conducting a comprehensive global survey of both current and prospective members. This wasn’t just a quick poll; it was an in-depth exploration of everything from member demographics to their opinions on possible new benefits. We managed the entire process, from preparing the invittee data to sending out invitations, tracking responses, and even selecting winners for response incentives.
The results were illuminating. Ricochet didn’t just crunch the numbers; we dug deep into the data, analyzing responses from 35 different member segments. We even used artificial intelligence to sift through and understand over 400 open-ended text responses. This gave RH-ISAC a clear picture of what was working, what wasn’t, and where they could improve.
Ricochet’s final report wasn’t just a data dump; it was a roadmap for action. We provided RH-ISAC with concrete recommendations on how to enhance their member benefits, improve their email communication, and overall create a more valuable and engaging membership experience. Armed with these insights, RH-ISAC is now well-equipped to strengthen their relationships with current members and attract new ones.
