The San Antonio Bar Association (SABA) was facing a common challenge: they needed to boost their membership numbers. SABA was ready to take action and revamp its approach to attracting new members. They wanted to fine-tune their value proposition, create more compelling recruitment messages, and explore new communication channels to reach potential members.
That’s where Ricochet came in. We partnered with SABA to revitalize their membership strategy. Our first step was to take a close look at SABA’s member benefits. We helped them clarify which resources were available to the public and which were exclusively for members. This helped SABA create a clearer and more enticing value proposition for prospective members.
Next, Ricochet designed a dynamic membership growth campaign that made the most of SABA’s new Member Center and other unique resources. We developed a full season’s worth of recruitment materials, each with tailored messaging that highlighted specific benefits for different types of members.
But we didn’t stop there. Ricochet also provided training to SABA staff members, teaching them how to conduct effective follow-up sales calls with prospects who engaged with the digital marketing but didn’t join the organization. The results were impressive!
