The American Academy of Physician Associates (AAPA) was ready to shake things up with their membership! After careful research, they determined that offering different membership tiers with varying benefits and rates could increase revenues. The Board gave the green light, but there was a hitch – they didn’t have the staff to handle all the changes needed to make it happen. That’s where Ricochet came in.
Ricochet was hired to spearhead a year-long project to implement this new membership model. We weren’t just changing a few things; this was a major overhaul! We took charge of coordinating a large team from multiple departments to tackle everything from the technical side (like changing the Association Management Solution and Learning Management Solution) to the financial aspects (updating the ledger) and member-facing elements (communications and customer care scripts).
AAPA successfully launched its new membership tiers and hit their revenue goals with amazing precision. It was a win for AAPA and a testament to Ricochet’s ability to guide organizations through major transformations.
